Never mind talking: For more than half of all mobile device users, the number one function via their internet browser is search. In fact, in the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25 percent, with local searches playing a particularly [...]
Localeze makes changes to listings services
Every business owner knows the importance of making sure their customers can find accurate information about them online–whether it be on search engines or mobile applications. At Neustar Localeze, we are changing our business listings model to ensure businesses of all sizes are submitting the best and most accurate data available. As of this month, [...]
Make the Most of Every Customer Opportunity: Ensure Your Data is Up-to-Date across Every Platform
The need to find information about local businesses has always been a driver of mobile search activity. As the mobile application ecosystems continue to expand, mobile searchers are increasingly choosing apps over mobile browsers to look up local business information on the go. That presents a new challenge for local business owners. It’s no longer [...]
Clearing Up the Logjam: Time for ICANN to Drop Request for a Unilateral Right to Amend the Agreements
A very rare thing happened in the GNSO Council meeting this week—the ICANN community spoke with one voice. Registries, registrars, non-commercial interests, new TLD applicants, IP owners and businesses unanimously and unambiguously agreed that giving ICANN a “unilateral right to amend” the registry and registrar agreements is not compatible with ICANN’s bottom-up processes and poses [...]
New Report Finds Efficient Portability Resulted in Billions in Savings for U.S. Consumers
The United States has the fastest number portability system in the world, which has saved American consumers billions of dollars annually on wireless telecommunications services, according to a new report. The report also finds that any disruption to the U.S. number portability system’s efficiency could significantly impact consumers using wireless services. In his report, “The [...]
Fostering the Next Big Idea: Neustar and STEM
Getting kids interested in science, technology, engineering and math (STEM) is always on our minds at Neustar. We know first-hand that technology isn’t simply a portal to entertainment; it’s a pathway to the jobs that will offer a rewarding future and will power future innovations. This week, we participated in two events that are helping [...]
Honoring the Evolution of Phone Numbers
We got wind that John Karlin, the man who first studied the psychology of a phone number, died a few weeks ago. The New York Times wrote a nice tribute to the Bell Labs’ researcher who spent his career evolving not only the telephone, but also how we use it. Even though most of us [...]
Neustar’s Lisa Hook on Public/Private Partnerships in Education
In January, Neustar President and CEO Lisa Hook joined other business, education, nonprofit, and public leaders to discuss the importance of business and education partnerships at the U.S. Chamber of Commerce. For a snapshot of their comments on the importance of public/private partnerships in education, press play.
Super Bowl Advertisers: Rating their Website Performance
Written by Alan Dyke and Diem Shin The Baltimore Ravens won a truly memorable Super Bowl. But who were the winners and losers among companies investing millions on TV ads to drive website traffic and brand awareness? We’ll let others pass judgment on all that high-priced creative and share with you instead some juicy website [...]
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Neustar and EverFi Certify 150+ Students in Leesburg Virginia
Last week, we celebrated the My Digital LifeSM certification of 174 middle school students at Smarts Mill Middle School in Loudoun County, Virginia. This online program powered by EverFi, Inc., uses leading-edge instructional design, rich media and game-like simulations to educate students and empower them with the skills necessary to leverage technology safely and effectively. [...]
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