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The Role Numbering Will Play in the Transition from PSTN to IP

This is an exciting time for the telecommunications industry and consumers. We are experiencing a transition of the PSTN to an all IP network and services which, over the next 10 years, will be unprecedented in the history of telecommunications.  The transition will take many forms: core network technology migrations from TDMA to IP, massive […]

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Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

Today’s marketers are discovering that while reaching an audience online is important, it’s really only half of the battle. The other half is providing a compelling, high-performance online experience that keeps customers engaged after you’ve found them. According to a new Forrester Research report commissioned by Neustar, the key to success is for your IT […]

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IDC: “Neustar Offers an Advanced Hybrid DDoS Solution.”

It’s a story as old as business itself: threats emerge and businesses adapt or pay the price. The tale is playing out now in the DDoS arena, according to global market intelligence firm IDC. With distributed denial of service attacks now evolving and spawning hybrids, DDoS protection is following suit. And Neustar is taking the […]

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Targeting High Performing Audiences Leads to Efficiency in Your Media Spend

The goal of each marketer is to reach more consumers and convert them into buyers. Considering that nearly half of all US consumers are online all the time, it makes sense to make full use of your data sources to reach them more efficiently. According to a recent study, these so-called “always-on” consumers use three […]

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Where Are You on the Marketing & IT Maturity Curve?

Three Stages of Marketing and IT Alignment Maturity

Marketers know that today’s consumers expect an online experience that is responsive, easy to navigate, relevant, interesting, and optimized for the device they’re currently using. In order to provide this kind of experience, digital marketers have to rely on their IT teams’ ability to create an infrastructure that can support it. It stands to reason, […]

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Closing the Loop: Understanding Channel Influence on Online and Offline Conversions

One of the biggest marketing challenges today is closing the loop between the offline and online worlds. Understanding how ads seen online affect online and in-store purchases is especially difficult. According to a recent report by Ad Age and Neustar, around 43% of marketers say that matching online campaigns to online and offline conversions is one […]

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Three Ways to Improve the Customer Experience Through Marketing and IT Alignment

When IT and marketing aren’t in sync, customers can disappear. That’s because you need marketing and IT alignment to give customers what they expect: the right content, whenever they want it, on whichever device they’re using. That’s the challenge tackled by the latest Neustar white paper, “Building a Digital Marketing and IT Engine to Meet […]

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Neustar Launches First .neustar Site!

For 20 years, the Internet has known just 22 domain name extensions, such as .com, .net and .org. Starting this year, however, thousands of branded and generic top level domains (TLDs) like .Citibank, .kpmg, .nyc, .club, .buzz and .uno will change the online landscape. To lead the way, we launched .neustar this week, kicking off […]

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Graphic: What’s a Snowboarder’s Favorite Off-Slope Brands?

A typical snowboarder drives a Pontiac, flies to the slopes on United, and ‘shreds’ the aisles at… Crate and Barrel? Here’s a snapshot of boarders and their brands, created with data from our ElementOne marketing analytics platform, to help you target this audience better.

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Survey: Marketers Crave the Benefits of Omni-Channel… But Lack the Analytics to Make it Work

Empowered with 24/7 access to product information, today’s consumers are in the driver’s seat. They’re exploring brands and offers on websites, in physical stores or through call centers, not to mention mobile sites, social media, interactive ads and more. And they choose to engage, interact or ignore based on their experience at each point of […]

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