neustar.biz

What Makes a Top-20 Workplace?

The answer to the question above? Easy. Great employees. It’s not the holiday parties, foosball tables or deli food, though those are all nice things. It’s the people around us. I mention this because the Washington Post has named Neustar a top-20 Best Workplace in the DC area, a nice encore to being named a […]

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Everyone Should Have a Voice in the FCC’s LNPA Proceeding

A short time ago, I explained why the FCC is barred by its own rules from naming an equipment manufacturer as the next LNPA. In fact, the industry as a whole should be concerned if a telecom network equipment manufacturer with a close relationship with one service provider were to become the LNPA and thereby […]

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An Update On The LNPA Vendor Selection Process

The NANC LNPA vendor selection recommendation forwarded to the Federal Communications Commission on April 24 made it clear that Neustar is competing with Ericsson, the giant Swedish telecommunications equipment manufacturer. By forwarding its recommendation to the FCC, the NANC moved the vendor selection process into a new phase, permitting Neustar – and Ericsson – to […]

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Neustar Launches PlatformOne, An Integrated, Centralized Marketing Solution

Today, Neustar introduced an industry first offering that’s destined to become marketers’ “easy button” for maximizing customer reach, enhancing campaigns and increasing ROI.  PlatformOne is a cloud-based solution that integrates our customer intelligence, media intelligence and ability to activate tailored online and offline campaigns, all in one easy-to-use platform. Marketers now have a single go-to […]

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The Role Numbering Will Play in the Transition from PSTN to IP

This is an exciting time for the telecommunications industry and consumers. We are experiencing a transition of the PSTN to an all IP network and services which, over the next 10 years, will be unprecedented in the history of telecommunications.  The transition will take many forms: core network technology migrations from TDMA to IP, massive […]

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Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

Today’s marketers are discovering that while reaching an audience online is important, it’s really only half of the battle. The other half is providing a compelling, high-performance online experience that keeps customers engaged after you’ve found them. According to a new Forrester Research report commissioned by Neustar, the key to success is for your IT […]

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Consumers Need The Inside Track On Privacy

The behavioral advertising train has left the station. It’s speeding along with customers’ data as its freight. Not all customers, however, want to go along for the ride. As marketers, we know that personalized ads and content drive better brand campaigns and a better customer experience. We know that about half of consumers believe personalized ads […]

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More .BRANDS Prepare for Launch with Specification 13 Requests

The past months have seen a surge in brand applicants moving forward with their new gTLD applications, following ICANN’s approval of Specification 13 and publication of the associated application process. All brands that have received a Contracting Information Request are eligible to submit a Specification 13 request. Timely submission of Specification 13 requests, as well […]

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Three Opportunities to Find Your Best Customers and Engage Them

As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your right are data and analytics, newly arrived to help you identify your most profitable customers and deliver this dialogue directly to […]

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Who’s Who in the New Dot Brandscape… And Why Should You Care?

Let’s go to the scoreboard. There are 1751 applications for new top-level domains. Nearly 1/3 (635) are brands. The rest are generics (e.g. .Buzz) and geographies (e.g .NYC). So, brands are definitely interested in new TLDs – and a handful of major industries have jumped into the lead. If you’re in any of those verticals, […]

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Why Can’t My Marketing Data Work Harder?

Marketers harvest data like Kansas harvests wheat – and just like those farm silos, marketers’ data stores are bulging. But too often, that data just sits there. According to a recent Neustar-Digiday report, 35 percent of marketing professionals say that their data collection is only “moderately effective” in meeting business needs – while thirteen percent […]

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Brand TLDs: Four Reasons To Move From .COM To Your .BRAND

Ask Google, Amazon, AXA and hundreds of other brands: branded top-level domains are the future of the web. Since 2012, when the Internet Corporation of Assigned Names and Numbers (ICANN) opened up applications for new TLDs, more than 600 businesses have submitted applications for branded TLDs. Should your company launch a .brand TLD? Absolutely, says […]

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Why Omnichannel Marketing is Now Essential for Financial Marketers

At NetFinance 2014, a panel of industry marketers agreed on two things. One, omnichannel marketing can sharpen your competitive edge, connecting data across touchpoints to address customers more personally. And two, most in financial services lack the systems to make it work, though they are making progress and are determined to stay the course. Omnichannel […]

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Five Ways to Waste Your Online Ad Spending

Digital advertising is booming. In 2013, for the first time, Internet ad revenues surpassed TV ad revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Once cautious about new media, the world’s biggest marketers now are singing the praises of digital marketing’s effectiveness. But as agencies and advertisers race into digital media, they need […]

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Research: High-Tech Companies Feel the Growing Impact of DDoS

Tech companies: if you thought DDoS attacks were (a) strictly a website availability issue and (b) of concern only to the IT team, events of the past year will disabuse you of those notions. According to the Neustar 2014 DDoS Attacks and Impact Report, the impact of DDoS in the high-tech industry has widened considerably. […]

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How Good Is Your Customer Intelligence?

A marketing message can only work if it reaches its intended target. It’s almost as bad sending an ad to an inappropriate person (for instance, a minivan ad delivered to a young, single guy or a snow blower ad to a household in Florida) as sending it so many times to the same person that […]

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