Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Drowning in Data, Our Business Faces a Serious Talent Crisis [AdAge] – The advertising and marketing industries are in the middle of a talent crisis. They need talent that can draw insights from all their [...]
SxSW Kicks Up Storytelling, Big Data and Location-Services as Major Themes
I’ve returned from this year’s SxSW festival full of guacamole and inspired by ideas. I never believed in osmosis of thought, but after spending a week around some of the most brilliant minds in the interactive world, I’m hoping their innovation has rubbed off on me. As such, I want to share some of the [...]
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Neustar Weekly Reading: Intelligent Cloud; Trends in DDoS Attacks; Hacking
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. CloudTimes Interviews Jean Foster at Mobile World Congress [CloudTimes] – CloudTimes.org talks to our own Jean Foster about what’s new in Neustar’s cloud services. Trends and Truths in DDoS Attacks [InfoSecurity Magazine] – A [...]
Creating Cyber Defense Professionals, One Student at a Time
The other day, I was sifting through the mass of emails I receive on a regular basis, and I noticed one from YouTube. I was almost ready to dismiss it as another advertising email trying to get me to go to the service, but then I saw the subject: “your video has been approved.” That’s [...]
Celebrate Pi Day
Today, March 14 or 3.14, is π Day. 3.1415926535… It’s the mathematical constant that equals the ratio of a circle’s circumference to its diameter. It’s one of the most important mathematical constants in the work of science, technology, engineering and math. Pi is special because it’s an irrational number, which means its value cannot be [...]
Contingency Planning: Busted Brackets or DDOS Attacks
Today marks the beginning of March Madness, that mythical three-week period each spring when the college basketball fan in your life disappears only to spend equal amounts of time alternating between actually watching the games on every available channel or mobile device and cursing at the teams who’ve blown his or her bracket totally apart. [...]
Neustar Weekly Reading: Big Data; Mobile Tips for Marketers; Mobile Search
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. The Next Big UI Challenge is Making Data Human [GigaOm] – IBM and Microsoft are just two companies who are experimenting with rendering big data into human scale. Five Mobile Tips for Marketers, Who [...]
Can Businesses Use Text Messaging?
Consumers have found that texting is an excellent way to communicate with one another, while marketers, politicians and fundraisers are making great use of the technology to send out mass messages. Many businesses, however, simply can’t incorporate the technology into their everyday operations. “Regulations like the Sarbanes-Oxley Act require many businesses to provide a paper [...]
Do U Spk 2 Consumers in their N8ive Thumb?
If you expect people to listen to you, you need to speak their language. So what language do most consumers speak? Today, they’re fluent in texting. In fact, during the time it takes you to read this article, there’s a very good chance you’ll send or receive a text message. After all, Americans text over [...]
Neustar: Green and LEED Certified
Yesterday, we announced that the U.S. Green Building Council (USBGC) awarded us as LEED® Certified for our headquarters building, in Sterling, Virginia. The LEED® (Leadership in Energy and Environmental Design) Green Building Rating System™ is the USGBC’s leading rating system for designing and constructing the world’s greenest, most energy efficient, high performance buildings. This certification [...]
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