You don’t need to look far to see that mobile retail is all the rage this holiday season.  A recent Wall Street Journal article” “Retailers Look to Mobile to Help Boost Holiday Sales,” states that “Mobile commerce sales in the U.S. will grow to $3.7 billion this year, with most of the buying coming in [...]

Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to life through the use of mobile barcodes. Carol Horne, the CTC’s Social Media Officer, joins MobileNextBigThing to talk about the campaign’s success. Listen to internet radio with Mobiles Next Thing on Blog Talk [...]

This week’s Mobile Marketing Forum in Los Angeles is bound to be exciting with a keynote from A-list celebrity Jamie Foxx and a great line up of presenters. Hosted by the Mobile Marketing Association, the show brings together agencies, brands, operators, retailers and all marketers across the industry to network and gain valuable insights on [...]

Our blog post from earlier this week, “Control Your Codes,” generated some interesting feedback and comments from our readers. We thought we’d take the opportunity to clear up some misconceptions raised about indirect codes and provide a few examples of their value in the marketplace. As we stated, there is a place for direct codes [...]

In response to some of our recent blog posts, some readers have been asking about the difference between direct and indirect, or managed, mobile barcodes. The direct approach is usually limited to the code going to one location regardless of who the user is or where the campaign stands. With direct codes, a URL is [...]