At a recent Interactive Advertising Bureau (IAB) dinner in Los Angeles, a group of brand marketers and agencies discussed the best barometer for advertising campaign success. The discussion centered on the following topics: Niche versus reach—what are the biggest challenges and opportunities in utilizing local and geo-targeting? How do you make sense of advertising technology [...]

Every year seems to be the year of mobile. Well, we may just finally be there! Looking at all the trends, there is no doubt mobile is hot. I finally broke down and bought an iPad, and my habits have changed overnight!  My life is now almost entirely mobile, with my TV, laptop, iPad and phone [...]

Leveraging data has been a question since the beginning of data collection. Now with demographic, customer intelligence, ecommerce targeting and real-time analytic data the question is even more prevalent. Advertisers are tasked with using this data to ensure the right advertisement, message and/or product is seen by the right customer. This year’s DATA 2.0 SUMMIT [...]

One of the leading thinkers about the past, present, and future of search, John Battelle was recently quoted as saying, “Location is the most important signal on the Internet, after search.” While keywords tell the search engine ”what” a user is looking for, their location tells the search engine ”where” they might be looking for [...]

Not so long ago, consumers were okay with an onslaught of marketing messages. That was the norm. But not anymore. Thanks to the Internet and mobile explosions, buyers want a more personal, relevant experience. And yet they want their privacy too. As a marketer, you’re walking on egg shells.

At a recent Interactive Advertising Bureau (IAB) dinner, marketers from New York tapped into their collective brainpower to address the main issues that keep digital marketers awake at night, and how they could overcome those challenges. Via different conversations, similar questions surfaced, namely: How do we prove what’s working and what’s not? How do we [...]

Join Neustar’s Vice-President of Enterprise Marketing, Sophie Shiatis, on Thursday, March 7th, for the webinar “Be Relevant: Creating Deeper Engagement with Local Online Marketing.” Learn how new technologies enable marketers to target and engage audiences based on their location. Knowing a user’s location allows you, for example, to display relevant content to help spike conversions. [...]

Mobile advertising is hot. But it’s also a crowded, confusing marketplace. Technology is advancing quickly, with the evolution of Real Time Bidding (RTB) reducing the barriers to entry and creating dozens of mobile ad networks and exchanges. To understand the landscape, it helps to know the difference between what is truly mobile versus devices “tethered” [...]

Everyone wants to be understood. Buyers are no exception. So when marketers are able to say, “We understand” or “We can help,” they deliver to customers a more personal experience. One proven way to do this is to show an understanding of the buyer’s local area. It’s the ultimate in relevant. Rev Up Results with [...]