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Jim Rogers

About Jim Rogers

Jim Rogers is the vice president of marketing for Neustar Enterprise Services. He has deep expertise in market development, acquisitions, online marketing, pricing and product strategy. Follow him on Twitter: @JimSRogers.
Author Archive | Jim Rogers

Where Are You on the Marketing & IT Maturity Curve?

Three Stages of Marketing and IT Alignment Maturity

Marketers know that today’s consumers expect an online experience that is responsive, easy to navigate, relevant, interesting, and optimized for the device they’re currently using. In order to provide this kind of experience, digital marketers have to rely on their IT teams’ ability to create an infrastructure that can support it. It stands to reason, […]

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Three Ways to Improve the Customer Experience Through Marketing and IT Alignment

When IT and marketing aren’t in sync, customers can disappear. That’s because you need marketing and IT alignment to give customers what they expect: the right content, whenever they want it, on whichever device they’re using. That’s the challenge tackled by the latest Neustar white paper, “Building a Digital Marketing and IT Engine to Meet […]

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The .US National Road Racing Championships: Kickstarting America, One Runner at a Time

You may have seen the announcement by the USA Track & Field earlier this month that .US is the title sponsor of the .US National Road Racing Championships, which will be held Nov. 17 in Alexandria, Virginia. The idea that we’d sponsor a race may seem out of the ordinary, but if you step back […]

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Neustar Announces nTLD Registry Services

End-to-End Support to Prepare, Promote and Protect New TLDs The only thing tougher than getting a TLD is everything after. With the unprecedented launch of hundreds of new Top Level Domains (nTLDs), how will registry operators differentiate? Will their name space be trusted? Is their distribution strategy optimal? How will they continue to navigate the […]

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Own both sides of the dot with gTLDs

From .Com To .MyCompany: Generic Top Level Domains are a Groundbreaking Branding Opp

If some ideas can be both deceptively simple and potentially groundbreaking, then this might be one: Put your company’s name on the right side of the dot in its Internet address. This is the premise behind ICANN’s (Internet Corporation for Assigned Names and Numbers) proposal calling for the expansion of generic Top-Level Domains (gTLDs) to […]

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