Last year, I was shopping for new pedals for my bike. I was at the store, and at this point I was just pricing out different models. I came across a set of pedals that was not marked with a price. It was early in the afternoon during the workweek, so there were very few [...]
About Lane Joplin
Lane Joplin is responsible for social media and community building within Neustar’s Enterprise Services Division. You can follow her on Twitter, @lanejoplin.
Candy QR Code: Tasty Tasty Halloween Marketing
Over the past several months we have found several great examples of creative and innovative ways to make and use QR Codes. These have ranged from using QR Codes to bring movie posters to life to building a QR Code key fob to help if you ever lose your keys. QR Codes are becoming more [...]
#gTLDChat: Branding Opportunities and Challenges of the New Top-Level Domains
On October 5th, we hosted the first Twitter Chat, #gTLDChat. Thank you to everyone who participated by sharing a wealth of ideas about what the new gTLD’s can do for a brand, as well as some of the challenges marketers encounter when socializing ideas for new gTLDs within their organizations. As promised, below is a [...]
New gTLDS: Why Ignoring Them Could be a Career-Limiting Move for Chief Marketing Officers
Join the #gTLDChat Twitter chat on Wednesday, October 5th, at 12:30 p.m. EDT as seasoned marketers and Internet experts discuss the marketing and branding opportunities that ICANN’s new generic Top-Level Domain (gTLD) program has to offer. This is your opportunity to ask questions, contribute to the conversation and find out more about why many marketers [...]
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