It’s official. PricewaterhouseCoopers (PwC) audit findings confirm that Neustar’s IP Intelligence offerings enable businesses to accurately and reliably determine the location of website visitors from around the world in real time. Armed with Neustar’s IP Intelligence, companies can confidently tailor their marketing efforts based on geolocation, increase return on marketing investment, reduce online fraud, and ensure [...]
About Lane Joplin
PricewaterhouseCoopers (PwC) confirms the integrity of Neustar’s IP intelligence
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Cybersecurity Month Trivia
October is Cybersecurity Awareness Month! Cybersecurity Awareness Month is an effort to encourage everyone to protect themselves, their networks, and our nation’s critical cyber infrastructure. We all have a shared responsibility to learn more and teach others about how to stay safer and more secure online. We’re doing out part to spread the word about [...]
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Is Your Site Available and Is It Performing?
When customers come to a website, there are two questions that must be answered before they can continue: Is the site available? Is the site performing? For the customer, the first question is answered simply with: Is the site up or down? For the web team the answer is a little more complex and begs [...]
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Arrrrrrgh! The Real Story of How an IT Manager Took on Blackbeard – and Won!
Did you know that today is International Talk Like a Pirate Day? True story. Every year on September 19, fans of the swashbuckling life walk around saying “Avast ye scurvy knaves!” and “Arrrrrrgh!” But for one unlucky company, every day for several months was Talk Like a Pirate Day—and no one there was laughing. Their [...]
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Using IP Intelligence in Display Advertising
Think for a moment about all the times you go online each day. You check your email or the weather before deciding what to wear. Read your email while you grab a bite to eat from the local coffee house. You go online at the office. You read the latest reviews to find a place [...]
One-stop Resources for DNS, Domain Tools and Diagnostics
Recently we launched three new UltraTools as free one-stop resources for DNS, domain tools and diagnostics. The tools are designed to help manage your day –to- day domain and DNS administration. They are: WHOIS+ DNS Monitoring UltraTools Mobile for Android Devices WHOIS+ goes beyond typical Whois tools. It provides a wealth of information about domains [...]
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One Industry Banks on Display Advertising: Smarter Targeting, Higher Response
With three-fourths of North America’s population using the Internet, online display advertising is growing in importance. Nowhere is this truer than in the banking and finance industries. After all, the American Bankers Association reports that 62 percent of U.S. adults prefer to bank online. That spells opportunity for savvy digital marketers There are four main [...]
TechTarget: DDoS mitigation key in network security
In a recent article, TechTarget profiles the importance of considering a DDoS mitigation solution when protecting a network, along with the equal importance of selecting a trusted partner. The article goes on to review why companies must consider the potential financial damage a DDoS attack can wreak and references our latest report, “DDoS Survey Q1 [...]
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IP Intelligence is Infectious
Online advertising is growing, and will continue to grow as users continue to increase their time online. When advertising online, it’s important to understand the audience, measurements, and how to continually increase ROI to achieve greater success. Neustar’s UK team has recently started working with online display specialist, Infectious Media, complementing the company’s analytics, targeting and optimization [...]
[Recap] Velocity Conference: A Web Perf Dashboard: Up and Running in 90 Minutes
Last week we were at the Velocity Conference in Santa Clara, California. One of the first sessions I was able to attend was a session entitled “A Web Perf Dashboard: Up and Running in 90 Minutes” presented by Aaron Kulick and Cliff Crocker of Wal-Mart. The presentation focused on tools needed to start a web [...]
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