Mobile messaging is a powerful and rapidly growing marketing channel that drives an estimated $8-12 billion in annual revenues, according to the Common Short Code Administration. But on October 16, new provisions of the Telephone Consumer Protection Act (TCPA) took effect, introducing new restrictions on mobile messaging that have many marketers worried not only about […]
About Lisa PetersonLisa Peterson is director of marketing and business development, where she utilizes her twenty years of experience in the telecommunications and mobile industry to build business strategies, marketing plans and partnerships for Neustar’s mobile information services and analytics portfolio.
Consumers have embraced mobile technology at an astonishing rate. Smartphone ownership has grown 60 percent over the last two years, according to the Pew Research Center; more than half of American adults now own one. So it’s not surprising that marketers are even more enthusiastic about the mobile channel. According to a recent study from […]
We love all the personal content our mobile devices bring us… wherever we are in the world. A few taps brings us driving directions directly to the handset showing our current location. We can sign-up to receive personalized offers from our favorites brands. We even can be alerted to company policies that are relevant to […]
Across the board we are seeing some big numbers for Mobile Marketing and this excites us, because really, this industry is only in its infancy. eMarketer reported that in 2010 U.S. mobile ad spending was up 79 percent over 2009 reaching over 700 million dollars. They also predict that this number will climb to over […]
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