We love all the personal content our mobile devices bring us… wherever we are in the world. A few taps brings us driving directions directly to the handset showing our current location. We can sign-up to receive personalized offers from our favorites brands. We even can be alerted to company policies that are relevant to [...]
About Lisa Peterson
Lisa Peterson is the director of marketing and business development for Neustar’s Carrier Services. Her team is responsible for driving service provider, mobile marketer, developer, and brand success in the development and deployment of new services based on the Neustar Intelligent Cloud.
Unlock the Potential of Mobile Marketing
Across the board we are seeing some big numbers for Mobile Marketing and this excites us, because really, this industry is only in its infancy. eMarketer reported that in 2010 U.S. mobile ad spending was up 79 percent over 2009 reaching over 700 million dollars. They also predict that this number will climb to over [...]
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