Laura Talley

About Laura Talley

Laura Talley is Sr. Marketing Manager for Neustar Carrier Services, focusing on marketing campaigns and programs for communications service providers.
Author Archive | Laura Talley

Which Revenue Assurance Strategies Work Best for MSOs?

Revenue assurance is a hot topic for multiple systems operators (MSOs) these days, as many struggle with all-you-can-eat triple-play and quad-play bundles that are starving their profit margins. Recently, Neustar and cVidya, a global leader of Revenue Intelligence solutions for telecom, media and entertainment service providers, held a webinar to help MSOs identify effective revenue […]

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A Note to MSOs: If You Want to Protect Revenue, Be Proactive

The goal of revenue assurance is simple: Protect what you already have. Multi-system operators (MSOs) have an even greater incentive to keep their existing customers because of the high cost of acquiring new ones. The capital investments that MSOs make in customer premise-based equipment, such as digital modems, as well as the high cost of […]

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Your Customer Data Could Be Worth $300 Million

A Gartner report entitled “Calculating the Value of CSP Customer Data”* determined that Communications Service Providers (CSPs) could generate an additional $300 million by maximizing the value of their customer data. The report specifically identified six customer data activities that, when combined, can net CSPs over $160 million alone in revenue uplift and operational cost […]

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Neustar at The Cable Show 2013

This year, The Cable Show was held in our backyard – Washington, DC. It is our second year exhibiting at this annual event, which has quickly become a staple of our events program. NCTA worked to bring over 12,000 attendees into the conference during the three days. The show does a great job of blending […]

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Our New Look

Neustar Carrier Services is entering a new year and we are excited to unveil a fresh new website.  As our featured banner showcases, “Perform,” “Promote,” and “Protect” will be our guideposts for 2013. Key among our goals for the new year – and among the changes you’ll notice on the website: we’ve created pages of […]

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