Mark Jackley

About Mark Jackley

Mark Jackley is a Senior Copywriter, Product Marketing for Neustar Enterprise Services. He can be reached at
Author Archive | Mark Jackley

Research: Top-Audience Targeting Lifts ROI on Media Spend up to 5500%

According to Neustar’s just-released Q1 2014 Media Intelligence Report, some brands are getting amazing returns on their media spend by leveraging third-party data to target highly desirable audiences. In the report, Neustar looked at six verticals where ROI skyrocketed for customers using this approach. In one vertical – retail – the ROI from using top-audience […]

Read full story Comments { 0 }

What Does the Marketing Industry Say About Neustar PlatformOne?

We recently announced the launch of PlatformOne, a  single marketing platform that integrates real-time customer and media insights with the tools to activate more personalized marketing campaigns, both offline and online. In the busy marketing solutions landscape, the PlatformOne launch generated a good deal of media coverage. Here are three of our favorite pieces. 1.  […]

Read full story Comments { 0 }

Sync or Sink: IT and Marketing Must Align, Says New Forrester Report

Today’s marketers are discovering that while reaching an audience online is important, it’s really only half of the battle. The other half is providing a compelling, high-performance online experience that keeps customers engaged after you’ve found them. According to a new Forrester Research report commissioned by Neustar, the key to success is for your IT […]

Read full story Comments { 0 }
Hollywood's use of 555 numbers

555 Numbers: Who You Gonna Call?

In the movie Ghostbusters, people plagued by poltergeists were urged to pick up their phones and call 555-2368. In HBO’s The Sopranos, Tony’s cell number was 555-0157. And to call the infamous American Pie band camp, you’d dial 555-0170. An eerie coincidence? Nope, just a prefix that’s gained celebrity, or maybe cult, status. Virtually every […]

Read full story Comments { 0 }