Whether you are a football fan or not, all eyes will be focused on the television come Sunday, Feb. 5th for one reason. The Super Bowl. But not all eyes will be focused on the game. The ads get just as much attention as the players do. The media spend as much space discussing the [...]
About Mark Pilipczuk
Mark Pilipczuk is vice president of Corporate Marketing & Communications at Neustar. You can follow him on Twitter at @MarkPilip.
Thoughts on Applying for a Generic Top-Level Domain
The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That’s right, Neustar is applying for .neustar—our own brand—because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in [...]
Six Trends for Marketers & Communicators in 2012
As we close out 2011, many people look back and reflect upon accomplishments, failures and possibly the projects that just never got started. I do all of that and also spend time looking at predictions for the next year or so. I try to distill these predictions into the few things that will impact marketing [...]
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