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New FCC Rules Call On Carriers to Play Fair with Rural Residents

The FCC recently outlined new rules to redress the complaint that some rural residents are getting shortchanged by their carriers when it comes to completing long-distance calls. For years, calls to rural areas have carried a higher cost for carriers, due to higher access charges from local service providers—in some cases, five times more costly […]

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Three Key Objectives For Network Transformation Success

Cisco predicts that by 2017, individuals will have an average of five connected devices to accommodate their voice, data and media consumption needs. Consequently, the voice-oriented public switched telephone network (PSTN) is being replaced with an infrastructure designed for high-speed and high-capacity. This allows providers to deliver faster and higher quality service to customers – […]

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How To Maximize Collections with TCPA Compliance: Best practices for financial agencies and creditors

A common myth in collections is that agencies and creditors can’t comply with the TCPA’s often puzzling language for autodialed calls while simultaneously maximizing right-party contacts to grow collections rates. With TCPA lawsuits at a record high and rising, it’s clearly dangerous ground. Does TCPA compliance have to mean call center performance and operational efficiencies […]

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Send the Right Signal with Your Cross-Channel Marketing Strategy

As a modern marketer, it’s not enough for you to simply analyze online marketing efforts for success.  To be truly effective, you need to perform in-line marketing: aligned campaigns that look at the customer journey holistically across both offline and online channel experiences. If you’re like many marketing professionals, however, you may have limited insight […]

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Multi-Channel vs. Omni-Channel Marketing for CSPs

For communication service providers (CSP), omni-channel marketing is a natural evolution from multi-channel marketing, although the two are oftentimes confused. The difference between is subtle but very important. Multi-channel marketing is all about seeing your customers as they interact with your various marketing channels. Omni-channel marketing is about being your customers during the same journey—that […]

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Don’t Change That Channel (Until You Read This Blog)

It wasn’t so long ago that marketing teams had an easier time measuring the bang they got for their buck. They would send out a direct mail piece with their phone number and address, then track how many people called or visited their stores. When online advertising arrived, marketers simply swapped phone calls and foot […]

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Lead with Privacy and Customers Will Follow

From high-profile data breaches to increasingly sophisticated tracking systems, the issue of consumer privacy is earning a lot of headlines these days. To better protect their personal privacy, many consumers are taking matters into their own hands. A Forrester Consulting survey, I discussed in a previous blog post, revealed that one-third of consumers polled admitted […]

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Which Revenue Assurance Strategies Work Best for MSOs?

Revenue assurance is a hot topic for multiple systems operators (MSOs) these days, as many struggle with all-you-can-eat triple-play and quad-play bundles that are starving their profit margins. Recently, Neustar and cVidya, a global leader of Revenue Intelligence solutions for telecom, media and entertainment service providers, held a webinar to help MSOs identify effective revenue […]

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Getting Your Assets Into Shape for the New Year

January is the month for resolutions. If one of your New Year’s resolutions is to be more fiscally aware this year, take note: we’ve got some tips to help you reach that goal. No, it’s not heavy exercise, but rather some light reading of Neustar’s latest eBook, Cover Your Assets. Stranded assets—defined as those assets […]

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An NPAC Transition is Risky Business

A new report by the leading IT analysis firm, The Standish Group, reveals the risks and challenges of IT transitions and predicts the potential consequences for consumers if a new administrator is selected to manage the Number Portability Administration Center (NPAC), a critical component of our nation’s telecommunications infrastructure. The report found that the so-called […]

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