In my last blog (It’s Not Too Late), I talked about how there is still time to keep your 2013 resolution to take steps to improve operational efficiency. But what’s the cost of doing nothing at all? Well, that all depends on what you’re not doing. Each year, we see statistics about how much time [...]

Managing Your Margins
Call routing is no longer simple. In the past, connecting a call between Point A and Point B was relatively straightforward. Communication service providers (CSPs) established interconnection agreements well in advance. Traffic was either voice or data. The CSP didn’t need to consider which partners supported advanced features, like video messaging. Today, the options are [...]

Putting Together the Customer Mosaic
Information is a very good thing. Communication service providers (CSPs) need data generated by their customers’ service usage to do everything from basic billing to network optimization. It might seem obvious that information about a customer’s data usage could also direct the CSPs’ operations team on where to deploy new technologies. Most of us would [...]
It’s Not Too Late to Resolve to…
This month we are continuing to explore communication services providers’ (CSP) information assets. Information assets represent the valuable data stored by the business. For telecom operators, it typically refers to operational data that is used to run their business and make decisions. This post examines how CSPs can improve their operational efficiency. With spring comes [...]
Introducing Communications Analytics
Last week, Neustar introduced our new Communications Analytics solution at the annual Neustar Customer Conference. This solution does something we’ve been talking about a lot lately, which is turning information costs into information assets. Our Communications Analytics solution is a managed service that enables Communication Service Providers (CSPs) to put to work one of their [...]

How to Truly Know Your Customer
This month we are exploring communication services providers’ (CSP) information assets. Information assets represent the valuable data stored by the business. For telecom operators, it typically refers to operational data used to run their business and make decisions. This post looks at how CSP marketers can harness these assets to expand and better serve their [...]
Turning an Information Cost into an Information Asset
In today’s world, if a device can be connected to the Internet – it is. Phones, tablets, cars, televisions, heating systems, security and even my fridge all promote their ability to simplify my life through Internet connectivity. Cisco predicts that by 2016 the number of connected devices will outnumber the amount of people on earth. [...]
It’s About the Customer
We’ve seen the story unfold countless times. Businesses who know their customers win and those that don’t fail. In today’s digital world, the number one rule in business, know your customer, takes on new meaning. We are spending more and more time online. The accessibility of wireless Internet and device capabilities have made it possible [...]

My Data. My Asset.
Information. It’s all around us. It’s there to be consumed, to enjoy, nurture and motivate. The question on everyone’s mind is this: what is being done with all this information? Our online lives create millions of gigabytes of data daily. That’s right — daily. That is a lot of data. Actually, it is ‘big data’ [...]

Free SMS (and other traps to avoid)
This is the last post in our series on SMS (short message service), one of the most popular methods of mobile communication. Nearly anyone around the globe can communicate through SMS on both pre-paid and subscription-based plans. The rise in popularity of SMS has created a new set of dynamics for mobile operators. In this [...]
Videos
Contributing Authors
Series
- New report: Online ads can make or break back to school college marketing June 13, 2013
- Calculating the Cost of Doing Nothing June 5, 2013
- Managing Your Margins June 4, 2013
- Multi-Layer Security Architecture – Importance of DNS Firewalls May 30, 2013
- Mother’s Day E-Retailer Web Performance May 23, 2013
- Why Neustar is Acquiring TARGUSinfo October 11, 2011
- Five Reasons the NPAC is Invaluable to Communications Service Providers September 12, 2011
- Neustar Bloggers Share Their Desert Island Movies February 24, 2012
- Candy QR Code: Tasty Tasty Halloween Marketing October 14, 2011
- The Number Portability Administration Center for the Average Person October 20, 2011








