Neustar Carrier Services is entering a new year and we are excited to unveil a fresh new website. As our featured banner showcases, “Perform,” “Promote,” and “Protect” will be our guideposts for 2013. Key among our goals for the new year – and among the changes you’ll notice on the website: we’ve created pages of [...]
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SMS Marketing: The Holy Grail or Spam-a-lot?
This is the third post in our look at SMS (short message service), one of the most popular methods of mobile communication. Nearly anyone around the globe can communicate through SMS on both pre-paid and subscription based plans. The rise in popularity of SMS has created a new set of dynamics for mobile operators. In [...]
It’s a New Year, New You, and a New Us.
Happy New Year! And, what a year 2013 promises to be. I’m not sure if it’s the extra dose of sugar that comes at the end of December or the holiday break, but January seems to always start the same. Everyone charges back into the office full of ideas, passion and focus. It is the [...]
What Does Your Mobile Device Say About You?
This is the second post in our look at SMS (short message service), one of the most popular methods of mobile communication. Nearly anyone around the globe can communicate through SMS on both pre-paid and subscription based plans. The rise in popularity of SMS has created a new set of dynamics for mobile operators. In [...]
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Getting Tough on Text Fraud
Short Messaging Service (SMS) was designed as a way for mobile operators to pinch pennies by using their signaling networks to transmit data messages. Today, SMS is the backbone for the world’s text messaging services, and those pennies have become a billion-dollar business. We recently marked the 20th anniversary of the first SMS message. A [...]
What’s the 411 on Your Number Inventory?
They say you can’t take it with you, but obviously they don’t work for a phone company. Number portability is a fact of life here in the United States. Jobs may change, friends may come and go, but it’s “death ‘til you part” for you and your phone number, if you choose. While customers are [...]
You Know the Name, Look Up the Number
What’s white and yellow and read all over? If you answered “a phone book,” you’re showing your age. Today, those coconut-crushing, white-and-yellow print directories are slowly going the way of the dinosaur as the number of people who prefer online directory searches is steadily rising each year. Another steadily rising number is the cost that [...]
The Language of the Device
As I outlined in the first piece of this series “Learning the Language of Me”, we are all unique entities with different personas, routines, habits, and needs. Regardless of these differences, we must find a way to communicate—to connect. Connections are what lead to action, and action is what leads to success. For many, the [...]
Texting Turns 20
It’s hard to believe, but text messaging turns 20 this year. The first text message, “Happy Christmas,” was sent in 1992 using the Short Messaging Service (SMS). Last year saw the passing of an even more important milestone: it was the first year that text messaging surpassed voice as the most popular mobile phone application. [...]
How to Make a Trillion Good Decisions
We judge leaders by how well they make big, strategic decisions. But corporate success also depends on how well the rank-and-file employees make thousands of small decisions. – Frank Rohde In the business world, every decision that impacts your employees, partners or customers is an important one. Consider, for example, the decision to offer a [...]
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