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Neustar/MMA Study: Data Is Powering Mobile Marketing to New Heights

Consumers have embraced mobile technology at an astonishing rate. Smartphone ownership has grown 60 percent over the last two years, according to the Pew Research Center; more than half of American adults now own one. So it’s not surprising that marketers are even more enthusiastic about the mobile channel. According to a recent study from […]

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Get Back to Basics with Your Mobile Marketing Campaigns this Holiday Season

Six Ways to use Texting to Boost Customer Engagement and ROI  As the holiday season is ramping up, marketers are continually looking for more ways to reach customers in today’s increasingly competitive marketplace. “Home for the holidays” has morphed into “On-The-Go for the holidays.” Buyers now expect to be engaged wherever they are – both […]

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SMS Marketing Campaigns – The Benefits of Dedicated Codes

SMS campaigns are a key component of today’s successful mobile marketing strategies.  Because 90 percent of American adults own a cell phone and 80 percent of adult cell phone users engage in texting, SMS text campaigns are ideal for customer engagement.  Through these campaigns, businesses can provide an instant two-way dialog to support a wide […]

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New report: Online ads can make or break back to school college marketing

What is the key to marketing to college students? Location. Location. Location.  A recent report from Neustar examining how to market to today’s college students drives this message home, finding that targeting students by campus increases reach, conversions and sales. The report, “College Students: Moving Off-Campus and Online,” finds that college students are plugged into […]

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Reach customers and speak their language via SMS

Do U Spk 2 Consumers in their N8ive Thumb?

If you expect people to listen to you, you need to speak their language. So what language do most consumers speak? Today, they’re fluent in texting. In fact, during the time it takes you to read this article, there’s a very good chance you’ll send or receive a text message. After all, Americans text over […]

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Retailers Should Adapt to the Hybrid Mobile Shopper

How Retailers Should Adapt to the Hybrid Shopper

Last year, I was shopping for new pedals for my bike. I was at the store, and at this point I was just pricing out different models. I came across a set of pedals that was not marked with a price. It was early in the afternoon during the workweek, so there were very few […]

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Candy QR Code

Candy QR Code: Tasty Tasty Halloween Marketing

Over the past several months we have found several great examples of creative and innovative ways to make and use QR Codes. These have ranged from using QR Codes to bring movie posters to life to building a QR Code key fob to help if you ever lose your keys. QR Codes are becoming more […]

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