Did you know that Mother’s Day is the third largest spending holiday of the year? For online retailers, pundits were expecting over 25 percent of consumers to purchase a gift for Mom online this year. Seeing as how page load time can make or break online retail sites (a recent study shows that users will [...]
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Local Number Portability in the U.S. and India, a Comparison
Communications markets are not the same worldwide. That sounds like an obvious statement, but sometimes it is enticing to try to look to the experiences of other markets to make informed decisions about change or continuity in your own market. However, a recent white paper by Dr. W. Bruce Allen from The Wharton School at [...]
Telephone Numbers are Portable; Is the NPAC
A white paper released today examines the Number Portability Administration Center (NPAC) and the broad role it plays in our nation’s telecom infrastructure. In the paper commissioned by Neustar, Jennifer Pigg and Brian Partridge, both from the Yankee Group, evaluated many important issues related to local number portability (LNP) including the NPAC’s function in sustaining [...]
.US Celebrates American Small Business
What could be better than surprising an unsuspecting small business owner with a CashMob? Frankly, nothing! And the best part is–it’s all on video. The folks behind .US had two film crews, six hidden cameras, 20 customers with $500 dollars to spend and four acappella singers descended on two small businesses to show their appreciation. [...]
Local Search Trends; Girls in Technology; Helping Small Businesses Get Online
Here’s our roundup of the headlines that got our attention this week–from both inside Neustar and out. The Top 6 Trends Shaping Local Search in 2012 and Beyond [comScore] – Mark your calendars, Localeze President Jeff Beard will join reps from comScore and 15 miles on Wednesday, April 18th to discuss trends in marketing and [...]
Four Ways to Beat Bad Debt and Fraud at the Door
Bad debtors turn up like a bad penny in communication service provider networks (CSPs). Recent studies estimate 65 percent of “new” subscribers who were found to have a history of prior bad debt incurred even more debt the second time around—30 percent more than the original debt they owed—and were gone within 12 months. This [...]
Neustar Weekly Reading: Geeks Wanted, Mentoring Women in STEM, Mobile Marketing
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Helping STEM Grow: Knowledge to Fuel Innovation [USNews.com} - Our CEO Lisa Hook highlights why we need more geeks and how Neustar is helping. How to Find Mentors for Women in Science, Technology, Engineering [...]
Emerging Trends for Mobile Life
2012 started much the way that 2011 ended– with a focus on mobile life. Communication service providers (CSPs), consumer electronic vendors, and network suppliers continue to fuel the obsession with connectivity through new devices, mobile broadband, and innovative ways for us to stay in touch. For those that attended any of the behemoth trade events [...]
Evaluating the Evolving Local Search Landscape with Localeze
As you might know, Localeze joined Neustar in October 2011. We’re a team with our pulse on the local search market and we look forward to contributing to Neustar Insights. We plan to share our thoughts about the evolving local search landscape including, how businesses can strengthen their online identity across local search platforms and [...]
Northern Virginia Event: Rep. Frank Wolf’s Job Fair
Come see us on Monday, April 2, from 10:30 am to 1:30 pm at Rep. Frank Wolf’s Job Fair. We’ll join more than 25 other companies at the Harper Park Middle School in Leesburg, Virginia to recruit computer technicians, engineers and for other positions. To see a complete list of open positions, visit neustarlife.biz. We [...]
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