For those of us following Mobile Marketing and the latest developments in the industry, it’s abundantly clear that 2D Barcodes (specifically QR Codes) are increasingly finding a place within the spotlight. This powerful technology serves as an instant gateway to the digital world – transforming static media into live, interactive, on-demand Mobile experiences. The QR [...]

Anyone making the same old jokes about the US Postal Service needs to come up with new material. An innovative new campaign established by the USPS — which has the official approval of the Postal Regulatory Commission — rewards marketers for using 2D barcodes in their marketing materials. Companies that use smartphone-friendly barcodes will get [...]

How do you know when a new technology reaches a critical mass? Remember when the first flood of iPhone apps started coming down the pike? Even jaded tech veterans acted like kids in a candy store. There is a similar shift happening with 2D barcodes. The range of factors driving this technology — easy access [...]

Here’s news for people who monitor the economy for coming trends: Barcodes make a hot investment. The latest evidence is a $5 million cash injection to one mobile barcode company. Raising $5 million in funding isn’t so startling, but what is striking are reports that the round was actually oversubscribed — a far cry from [...]

We continue to see 2D barcodes popping up all around us.  From sweepstakes to catalogs to facilitating the wait at your favorite restaurant, 2D barcodes are proving to be a versatile technology for the mobile consumer. Here’s a look at some recent campaigns: Home Depot Joins the Fray Home Depot is one of the newest [...]

Direct, indirect, managed direct – all are ways to deliver 2D barcodes, so which way is best for you? Neustar’s Marc Plante, Director of Product Development, explains the differences between them and the opportunity for enterprises to customize and control their codes.

Kodak’s Chief Blogger and Social Media Manager, Jennifer Cisney talks to Mobile’s Next Big Thing about the company’s mobile marketing plans and use of 2D barcodes in recent campaigns. Listen to internet radio with Mobiles Next Thing on Blog Talk Radio

CTIA, Mobile Messenger, mBlox and Neustar have teamed up to host a fun, interactive scavenger hunt at the CTIA Wireless Show this week.  Here’s how it works: Stop by the Neustar booth #2921 to receive a postcard with a special message.  Use your smartphone to scan the 2D barcode or text the keyword and you [...]

No matter what technology brands use to interact with consumers, they must be sure to remain in control of the relationship.  Lock Dethero, Senior Manager of Mobile Products at Neustar explains ways to facilitate the consumer/brand relationship.

There have been a few articles and discussions lately around augmented reality and whether or not this new technology will surpass 2D barcodes in mobile marketing. Last month, WebProNews featured an article: “Will Augmented Reality Leap-Frog QR Codes?” that suggests a conflict between the two approaches. It’s a good question given the recent buzz about [...]