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#gTLDChat: Branding Opportunities and Challenges of the New Top-Level Domains

By + on October 6, 2011 in Domain Name Registry Services, Neustar Insights

On October 5th, we hosted the first Twitter Chat, #gTLDChat. Thank you to everyone who participated by sharing a wealth of ideas about what the new gTLD’s can do for a brand, as well as some of the challenges marketers encounter when socializing ideas for new gTLDs within their organizations.

As promised, below is a transcript of the #gTLDChat. The questions we asked were:

  1. The value of an online brand: What’s in a name?
  2. What new branding or other opportunities will you create with a TLD?
  3. How do you build community and affinity using a branded or genericTLD?
  4. What are your top constraints in for you or you see for others in obtaining a TLD?
  5. What is the most critical thing for you in regards to a branded TLD?

Special Note: We had such a great time and a lot of engagement about the new gTLDs that we’ve decided to host another #gTLDChat on Wednesday, October 19th at 12:30 pm ET.  We’ll be discussing the ICANN Guidebook for new TLDs.  We’ll post more details in a couple of days. In the meantime, mark your calendars!

#gTLDChat Transcript:

Lane Joplin

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One Response to #gTLDChat: Branding Opportunities and Challenges of the New Top-Level Domains

  1. megan October 14, 2011 at 7:36 pm #

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