Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out.
STEM Prepares Students for College and Beyond – North Carolina public schools transition to a more explicit focus on the science, technology, engineering and mathematics, or STEM courses.
ICANN Reaffirms 2nd Round in New gTLD Program – ICANN has reaffirmed their commitment to opening a 2nd round of applications in the new gTLD program. The first round closes in April.
IP Geolocation Explained: How It Works for Advertisers – As consumers continue to increase their time spent online, CMOs are shifting their marketing budgets from traditional display and print media to online advertising. Understanding the basics of IP geolocation will help optimize this move.
A Look in the Rearview: How the Internet Has Changed Since 2001 – The Internet has changed a great deal in just 10 years. Here’s a timeline of those changes courtesy of .Biz.
An Extraordinary Technique in Retail Advertising - Social + Local + Mobile, when unified, empowers retail advertisers to reach the right audience, at the right time, with more compelling messaging.
When CMOs Learn to Love Data, They’ll be VIPs in the C-Suite – CMOs must learn to harness customer data and leverage it, or else they will be relegated to just managing “promotions.”
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