Whether you are a Giants fan (congratulations) or a Patriots fan (my condolences), the post-event analyses have all echoed the same two sentiments:
- Madonna, despite obvious lip-synching and that unfortunate M.I.A/bird issue, put on a pretty entertaining show; and
- The ads were just “okay.” Nothing really stood out or will go down in the annals of The Best Super Bowl Ads Of All Time.
That said, for fun, we ran a little experiment and tracked some of the web properties of the major brands with ads in the Big Game.
We looked at the domains for U.S. websites of the major autos, soft drinks, movie studios and snack food companies who forked over the $3.5 million for a 30 second spot. While I’m no expert, it seems the sites performed pretty well. If you are interested in an expert opinion, Webmetrics’ Patrick Lightbody wrote a good analysis.
Anyway, all things considered, a pretty good showing.
Well done, marketers and IT teams! I salute you.
Did you heed Mark Pilipczuk’s advice on how to improve your ads? I like to think so.
For the record, this was the best ad.