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.US Celebrates American Small Business

What could be better than surprising an unsuspecting small business owner with a CashMob?

Frankly, nothing! And the best part is–it’s all on video.

The folks behind .US had two film crews, six hidden cameras, 20 customers with $500 dollars to spend and four acappella singers descended on two small businesses to show their appreciation. “We are taking our appreciation to the streets. We decided to go local, think local, buy local and, ultimately, thank two small businesses for choosing .US.”

The targeted businesses included Park Florist in Takoma Park, Maryland and Bike Works, a bicycle shop in Fredericksburg, Virginia. Their reactions are priceless!

dot .US Celebrates American Small Business
Erin Bush

About Erin Bush

Erin Bush is the Managing Editor of Neustar Insights. She blogs about big data, social media, STEM and other industry trends. She can be reached at erin.bush@neustar.biz, or you can follow her on Twitter @ErinSlick.
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