Think for a moment about all the times you go online each day. You check your email or the weather before deciding what to wear. Read your email while you grab a bite to eat from the local coffee house. You go online at the office. You read the latest reviews to find a place for dinner and choosing a movie to see afterwards.
Everywhere you log on has an IP address associated with it. As a marketer, you can target different IP addresses and display the most relevant ads to your desired audience. You see, through the use of IP Intelligence display advertising is becoming smarter. Know a specific industry or business that might be interested in your product? You can serve display ads when buyers log on from their offices. Or say your target audience is attending a major conference. You can serve customized ads to the convention center and surrounding hotels.
One example of being able to target based on location and interest would be industry conferences. If there is a conference happening that your target audience would most likely be attending, you can leverage location and interest categories within IP blocks to send your message through display ads to the convention center and surrounding hotels.
To give you a better idea of the unique audiences you can reach, Neustar has put together an interactive IP Targeting Guide. It lists different segments you could target (though it’s not an exhaustive list), broken down by industry category, public and private sector and geography.
See the possibilities. Check out the guide today.
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