Tag Archives | branding

This Time It’s Different: New Whitepaper Explores Omnichannel

Marketing is going to make the leap from separate silos – brand here, web there, direct response around the corner – into a unified, cohesive omnichannel whole. At the highest level, that’s the conclusion of a major new research-based whitepaper sponsored by Neustar and created by the Internet Advertising Bureau and Winterberry Group, Taking Cues […]

Read full story Comments { 0 }
Thoughts on Applying for a Generic Top Level Domain | Neustar Insights

Thoughts on Applying for a Generic Top-Level Domain

The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That’s right, Neustar is applying for .neustar—our own brand—because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in […]

Read full story Comments { 1 }

#gTLDChat: Branding Opportunities and Challenges of the New Top-Level Domains

On October 5th, we hosted the first Twitter Chat, #gTLDChat. Thank you to everyone who participated by sharing a wealth of ideas about what the new gTLD’s can do for a brand, as well as some of the challenges marketers encounter when socializing ideas for new gTLDs within their organizations. As promised, below is a […]

Read full story Comments { 1 }

New gTLDS: Why Ignoring Them Could be a Career-Limiting Move for Chief Marketing Officers

Join the #gTLDChat Twitter chat on Wednesday, October 5th, at 12:30 p.m. EDT as seasoned marketers and Internet experts discuss the marketing and branding opportunities that ICANN’s new generic Top-Level Domain (gTLD) program has to offer. This is your opportunity to ask questions, contribute to the conversation and find out more about why many marketers […]

Read full story Comments { 0 }
Own both sides of the dot with gTLDs

From .Com To .MyCompany: Generic Top Level Domains are a Groundbreaking Branding Opp

If some ideas can be both deceptively simple and potentially groundbreaking, then this might be one: Put your company’s name on the right side of the dot in its Internet address. This is the premise behind ICANN’s (Internet Corporation for Assigned Names and Numbers) proposal calling for the expansion of generic Top-Level Domains (gTLDs) to […]

Read full story Comments { 1 }