What would you do if you could secure your brand in an innovative way? Not just as www.yourbrand.biz, but truly own the entire web address with an entirely new domain structure that would allow you to own “.yourbrand.” Would you apply? Your fellow marketing professionals are facing this same decision as the Internet Corporation for [...]
Tag Archives | generic top level domains
Thoughts on Applying for a Generic Top-Level Domain
The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That’s right, Neustar is applying for .neustar—our own brand—because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in [...]
From .Com To .MyCompany: Generic Top Level Domains are a Groundbreaking Branding Opp
If some ideas can be both deceptively simple and potentially groundbreaking, then this might be one: Put your company’s name on the right side of the dot in its Internet address. This is the premise behind ICANN’s (Internet Corporation for Assigned Names and Numbers) proposal calling for the expansion of generic Top-Level Domains (gTLDs) to [...]
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