If you read my previous post you will have some understanding of IP intelligence and what it can do for online retailers. I thought I’d go into some different applications that use IP intelligence and how they work. In broadcasting, for example, digital rights management is extremely complex. Consumers’ desire for catch-up and on-demand services [...]
Tag Archives | IP intelligence
IP Intelligence: What Does It Mean?
Not many people have heard of IP intelligence. Even fewer understand it. But if you use the Internet, you interact with it on a very regular basis. There are a lot of studies done about ‘the web experience,’ and how long it takes someone to find what they need on a website before they lose [...]
Read full story • Comments are closed
PricewaterhouseCoopers (PwC) confirms the integrity of Neustar’s IP intelligence
It’s official. PricewaterhouseCoopers (PwC) audit findings confirm that Neustar’s IP Intelligence offerings enable businesses to accurately and reliably determine the location of website visitors from around the world in real time. Armed with Neustar’s IP Intelligence, companies can confidently tailor their marketing efforts based on geolocation, increase return on marketing investment, reduce online fraud, and ensure [...]
Read full story • Comments are closed
Using IP Intelligence in Display Advertising
Think for a moment about all the times you go online each day. You check your email or the weather before deciding what to wear. Read your email while you grab a bite to eat from the local coffee house. You go online at the office. You read the latest reviews to find a place [...]
One Industry Banks on Display Advertising: Smarter Targeting, Higher Response
With three-fourths of North America’s population using the Internet, online display advertising is growing in importance. Nowhere is this truer than in the banking and finance industries. After all, the American Bankers Association reports that 62 percent of U.S. adults prefer to bank online. That spells opportunity for savvy digital marketers There are four main [...]
IP Intelligence is Infectious
Online advertising is growing, and will continue to grow as users continue to increase their time online. When advertising online, it’s important to understand the audience, measurements, and how to continually increase ROI to achieve greater success. Neustar’s UK team has recently started working with online display specialist, Infectious Media, complementing the company’s analytics, targeting and optimization [...]
Four Ways to Improve Your Super Bowl Ad
Whether you are a football fan or not, all eyes will be focused on the television come Sunday, Feb. 5th for one reason. The Super Bowl. But not all eyes will be focused on the game. The ads get just as much attention as the players do. The media spend as much space discussing the [...]
Subscribe
Follow Neustar
