Written by Alan Dyke and Diem Shin The Baltimore Ravens won a truly memorable Super Bowl. But who were the winners and losers among companies investing millions on TV ads to drive website traffic and brand awareness? We’ll let others pass judgment on all that high-priced creative and share with you instead some juicy website [...]

Customer Website Analysis Engagements
Every day our Enterprise Professional Services Engineers are busy testing and analyzing websites in order to provide recommendations on the results that ultimately help make our customers websites and applications more reliable and perform better. In this article, I’d like to share with you some of the different types of website analysis engagements that we [...]
The Value of Performance Analysis and Load Testing
Over the years of being involved with the testing of hundreds of different web applications we’ve learned a lot about the true value of load testing and application performance management. And it basically comes down to this simple principle: do everything you can to find out about your site’s performance and reliability problems before your [...]

Is Your Website Holiday-Ready? Load Test and Be Sure
The National Retail Federation estimates that 2012 holiday sales will reach $586.1B, a 4.1% increase from 2011. Online shoppers are expected to contribute a large share of that number. According to e-Marketer, they’ll spend $8B more in 2012, an increase of 16.8%. With so much on the line, your website needs to perform. To make [...]

Is Your Site Available and Is It Performing?
When customers come to a website, there are two questions that must be answered before they can continue: Is the site available? Is the site performing? For the customer, the first question is answered simply with: Is the site up or down? For the web team the answer is a little more complex and begs [...]
Scripting for BrowserMob using WebDriver – Part 1
Originally Posted by anu sandhanam in Web Performance Management Hello Readers!! It gives me immense pleasure in meeting you with yet another article on WebDriver. WebDriver has been creating a lot of buzz among the Selenium community lately and BrowserMob, an active member of the Selenium community, wasted no time in announcing its support for the WebDriver API. [...]
Parameterizing Your Tests
Originally written by Patrick Lightbody Neustar’s Web Performance Management (WPM) supports the ability to pass in parameterized data in your load test scripts. This is done by adding a small amount of JavaScript in your test. Whether you are working with a Real Browser User (RBU) script or a Virtual User (VU) script, we recommend [...]

Super Bowl Ads: Site Performance and Entertainment Value
Whether you are a Giants fan (congratulations) or a Patriots fan (my condolences), the post-event analyses have all echoed the same two sentiments: Madonna, despite obvious lip-synching and that unfortunate M.I.A/bird issue, put on a pretty entertaining show; and The ads were just “okay.” Nothing really stood out or will go down in the annals [...]

Lessons from the SxSW Panel Picker Launch
Ahh load testing. We all know we need to do it, but how many of us–especially those of us with relatively small sites–actually do it? Testing allows you to determine how many customers your website or application will support–before you find out the hard way (when users hit your site, crash it, and you have [...]
Get Your Site Traffic-Ready for the Holiday Rush: Part 2
In Part One of Neustar Webmetrics’ latest series, “In the Driver’s Seat: Load Testing Best Practices,” you learned about all the aspects of load testing, including planning, configuring, scripting, executing and analyzing. Now you may be wondering about how to configure your test. What are all the pieces that need to be thought about and [...]
Videos
Contributing Authors
Series
- This Time It’s Different: New Whitepaper Explores Omnichannel June 19, 2013
- New report: Online ads can make or break back to school college marketing June 13, 2013
- Calculating the Cost of Doing Nothing June 5, 2013
- Managing Your Margins June 4, 2013
- Multi-Layer Security Architecture – Importance of DNS Firewalls May 30, 2013
- Why Neustar is Acquiring TARGUSinfo October 11, 2011
- Five Reasons the NPAC is Invaluable to Communications Service Providers September 12, 2011
- Candy QR Code: Tasty Tasty Halloween Marketing October 14, 2011
- Neustar Bloggers Share Their Desert Island Movies February 24, 2012
- The Number Portability Administration Center for the Average Person October 20, 2011








