Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Hook: Help Wanted [The Washington Times] – Our CEO Lisa Hook explains in this op-ed why the U.S. is falling behind in STEM degrees and what we can do about it. Research Park Welcomes [...]
Tag Archives | marketing
Neustar Weekly Reading: Mobile World Congress; UltraViolet; STEM Education
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Join us at Mobile World Congress – Product demos and seminars to help you explore how real intelligence can enable you to make better decisions. One Million UltraViolet Copies Redeemed – Consumers purchasing new [...]
Super Bowl Ads: Site Performance and Entertainment Value
Whether you are a Giants fan (congratulations) or a Patriots fan (my condolences), the post-event analyses have all echoed the same two sentiments: Madonna, despite obvious lip-synching and that unfortunate M.I.A/bird issue, put on a pretty entertaining show; and The ads were just “okay.” Nothing really stood out or will go down in the annals [...]
Four Ways to Improve Your Super Bowl Ad
Whether you are a football fan or not, all eyes will be focused on the television come Sunday, Feb. 5th for one reason. The Super Bowl. But not all eyes will be focused on the game. The ads get just as much attention as the players do. The media spend as much space discussing the [...]
Evaluate the Real Risks and Benefits of gTLDs
What would you do if you could secure your brand in an innovative way? Not just as www.yourbrand.biz, but truly own the entire web address with an entirely new domain structure that would allow you to own “.yourbrand.” Would you apply? Your fellow marketing professionals are facing this same decision as the Internet Corporation for [...]
Thoughts on Applying for a Generic Top-Level Domain
The ICANN Generic Top-Level Domain (gTLD) application window opened on January 12th and I was glad to be part of one of the first teams to apply. That’s right, Neustar is applying for .neustar—our own brand—because we believe that our own gTLD provides us the opportunity to increase awareness of Neustar as a leader in [...]
Six Trends for Marketers & Communicators in 2012
As we close out 2011, many people look back and reflect upon accomplishments, failures and possibly the projects that just never got started. I do all of that and also spend time looking at predictions for the next year or so. I try to distill these predictions into the few things that will impact marketing [...]
#gTLDChat: Branding Opportunities and Challenges of the New Top-Level Domains
On October 5th, we hosted the first Twitter Chat, #gTLDChat. Thank you to everyone who participated by sharing a wealth of ideas about what the new gTLD’s can do for a brand, as well as some of the challenges marketers encounter when socializing ideas for new gTLDs within their organizations. As promised, below is a [...]
New gTLDS: Why Ignoring Them Could be a Career-Limiting Move for Chief Marketing Officers
Join the #gTLDChat Twitter chat on Wednesday, October 5th, at 12:30 p.m. EDT as seasoned marketers and Internet experts discuss the marketing and branding opportunities that ICANN’s new generic Top-Level Domain (gTLD) program has to offer. This is your opportunity to ask questions, contribute to the conversation and find out more about why many marketers [...]
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Why Neustar is Acquiring TARGUSinfo
Today we announced that Neustar has signed a definitive agreement to acquire TARGUSinfo. This is a major event in the life of both companies. The people who know both of us understand that billions of times every day Neustar and TARGUSinfo flawlessly help people find each other, connect to one another and share information across [...]