Tag Archives | marketing

Consumers Need The Inside Track On Privacy

The behavioral advertising train has left the station. It’s speeding along with customers’ data as its freight. Not all customers, however, want to go along for the ride. As marketers, we know that personalized ads and content drive better brand campaigns and a better customer experience. We know that about half of consumers believe personalized ads […]

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Three Opportunities to Find Your Best Customers and Engage Them

As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your right are data and analytics, newly arrived to help you identify your most profitable customers and deliver this dialogue directly to […]

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Why Can’t My Marketing Data Work Harder?

Marketers harvest data like Kansas harvests wheat – and just like those farm silos, marketers’ data stores are bulging. But too often, that data just sits there. According to a recent Neustar-Digiday report, 35 percent of marketing professionals say that their data collection is only “moderately effective” in meeting business needs – while thirteen percent […]

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Do You Know Your Activation From Your Attribution?

We recently teamed up with Digiday to survey 100 digital media and marketing executives on the challenges of personalized marketing. More than half of them (53%) reported “always” or “often” struggling to personalize their marketing at scale. Brands know that they need to get personal – delivering a relevant, one-on-one dialogue to their customers – […]

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Why Omnichannel Marketing is Now Essential for Financial Marketers

At NetFinance 2014, a panel of industry marketers agreed on two things. One, omnichannel marketing can sharpen your competitive edge, connecting data across touchpoints to address customers more personally. And two, most in financial services lack the systems to make it work, though they are making progress and are determined to stay the course. Omnichannel […]

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Five Ways to Waste Your Online Ad Spending

Digital advertising is booming. In 2013, for the first time, Internet ad revenues surpassed TV ad revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Once cautious about new media, the world’s biggest marketers now are singing the praises of digital marketing’s effectiveness. But as agencies and advertisers race into digital media, they need […]

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Research: Top-Audience Targeting Lifts ROI on Media Spend up to 5500%

According to Neustar’s just-released Q1 2014 Media Intelligence Report, some brands are getting amazing returns on their media spend by leveraging third-party data to target highly desirable audiences. In the report, Neustar looked at six verticals where ROI skyrocketed for customers using this approach. In one vertical – retail – the ROI from using top-audience […]

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Four Big Digital Advertising Trends from Q1’s Media Intelligence Report

Digital marketing is rapidly evolving, with constant changes in behavior and emergence of new players. To help marketers keep up with the latest trends, we publish the Media Intelligence Report on a quarterly basis. Here are four key trends we identified in our Q1 report, based on analysis of 152 billion ad events, 28 billion […]

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Video: Omni-channel Marketing Tips for Financial Services Marketers

The financial services industry is abuzz with the potential of omni-channel marketing. In fact, a recent Neustar-sponsored omni-channel survey found that 90% of financial services marketers believe an omni-channel strategy of personalizing and synchronizing experiences across customer touchpoints is very important or important to their organizations. Financial services companies all face the same challenges: to […]

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Targeting High Performing Audiences Leads to Efficiency in Your Media Spend

The goal of each marketer is to reach more consumers and convert them into buyers. Considering that nearly half of all US consumers are online all the time, it makes sense to make full use of your data sources to reach them more efficiently. According to a recent study, these so-called “always-on” consumers use three […]

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