We love all the personal content our mobile devices bring us… wherever we are in the world. A few taps brings us driving directions directly to the handset showing our current location. We can sign-up to receive personalized offers from our favorites brands. We even can be alerted to company policies that are relevant to [...]
Tag Archives | mobile applications
Building Mobile? Start Here
The time has finally come when instead of asking why an application or service needs to be mobile – the question is how to get the broadest mobile reach. This afternoon, Lisa Peterson, Neustar’s director of marketing and business development, will answer the “how” question. As the market for everything mobile swells, so does the [...]
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To Route over GRX/IPX, or the Internet?
An Interview with James Yu, Senior Director and Distinguished Member of Neustar’s Technical Staff James Yu is currently leading Neustar’s groundbreaking work in the mobile applications space. In this interview, he analyzes two avenues for routing mobile traffic – the merits of which are under consideration by the GSM Association, an organization representing the interests of the worldwide mobile communications industry.Can you provide a more expansive definition of the GRX, which Neustar uses..
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