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Tag Archives | mobile marketing

Five Ways to Waste Your Online Ad Spending

Digital advertising is booming. In 2013, for the first time, Internet ad revenues surpassed TV ad revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Once cautious about new media, the world’s biggest marketers now are singing the praises of digital marketing’s effectiveness. But as agencies and advertisers race into digital media, they need […]

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Neustar/MMA Study: Data Is Powering Mobile Marketing to New Heights

Consumers have embraced mobile technology at an astonishing rate. Smartphone ownership has grown 60 percent over the last two years, according to the Pew Research Center; more than half of American adults now own one. So it’s not surprising that marketers are even more enthusiastic about the mobile channel. According to a recent study from […]

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Get Back to Basics with Your Mobile Marketing Campaigns this Holiday Season

Six Ways to use Texting to Boost Customer Engagement and ROI  As the holiday season is ramping up, marketers are continually looking for more ways to reach customers in today’s increasingly competitive marketplace. “Home for the holidays” has morphed into “On-The-Go for the holidays.” Buyers now expect to be engaged wherever they are – both […]

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CTIA Macro Trends: Day 2 Wrap up with Jean Foster

Earlier this month, our Carrier Services division headed to New Orleans to attend CTIA Wireless 2012. Jean Foster, our VP of Carrier Services sat down with bnetTV,  Dave Butler of Mastercard and Joe Cufari of PCD Group to discuss what was hot at CTIA, including eCommerce and mCommerce trends, such as secure payments, privacy, opting […]

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Local Search Trends; Girls in Technology; Helping Small Businesses Get Online

Here’s our roundup of the headlines that got our attention this week–from both inside Neustar and out. The Top 6 Trends Shaping Local Search in 2012 and Beyond [comScore] – Mark your calendars, Localeze President Jeff Beard will join reps from comScore and 15 miles on Wednesday, April 18th to discuss trends in marketing and […]

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Neustar Weekly Reading: Geeks Wanted, Mentoring Women in STEM, Mobile Marketing

Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Helping STEM Grow: Knowledge to Fuel Innovation [USNews.com} - Our CEO Lisa Hook highlights why we need more geeks and how Neustar is helping. How to Find Mentors for Women in Science, Technology, Engineering […]

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Neustar Weekly Reading: Big Data; Mobile Tips for Marketers; Mobile Search

Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. The Next Big UI Challenge is Making Data Human [GigaOm] – IBM and Microsoft are just two companies who are experimenting with rendering big data into human scale. Five Mobile Tips for Marketers, Who […]

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Reach customers and speak their language via SMS

Do U Spk 2 Consumers in their N8ive Thumb?

If you expect people to listen to you, you need to speak their language. So what language do most consumers speak? Today, they’re fluent in texting. In fact, during the time it takes you to read this article, there’s a very good chance you’ll send or receive a text message. After all, Americans text over […]

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Retailers Should Adapt to the Hybrid Mobile Shopper

How Retailers Should Adapt to the Hybrid Shopper

Last year, I was shopping for new pedals for my bike. I was at the store, and at this point I was just pricing out different models. I came across a set of pedals that was not marked with a price. It was early in the afternoon during the workweek, so there were very few […]

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Make it Personal and Protect My Privacy

We love all the personal content our mobile devices bring us… wherever we are in the world. A few taps brings us driving directions directly to the handset showing our current location. We can sign-up to receive personalized offers from our favorites brands. We even can be alerted to company policies that are relevant to […]

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