Earlier this month, our Carrier Services division headed to New Orleans to attend CTIA Wireless 2012. Jean Foster, our VP of Carrier Services sat down with bnetTV, Dave Butler of Mastercard and Joe Cufari of PCD Group to discuss what was hot at CTIA, including eCommerce and mCommerce trends, such as secure payments, privacy, opting [...]
Tag Archives | mobile marketing
Local Search Trends; Girls in Technology; Helping Small Businesses Get Online
Here’s our roundup of the headlines that got our attention this week–from both inside Neustar and out. The Top 6 Trends Shaping Local Search in 2012 and Beyond [comScore] – Mark your calendars, Localeze President Jeff Beard will join reps from comScore and 15 miles on Wednesday, April 18th to discuss trends in marketing and [...]
Neustar Weekly Reading: Geeks Wanted, Mentoring Women in STEM, Mobile Marketing
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Helping STEM Grow: Knowledge to Fuel Innovation [USNews.com} - Our CEO Lisa Hook highlights why we need more geeks and how Neustar is helping. How to Find Mentors for Women in Science, Technology, Engineering [...]
Neustar Weekly Reading: Big Data; Mobile Tips for Marketers; Mobile Search
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. The Next Big UI Challenge is Making Data Human [GigaOm] – IBM and Microsoft are just two companies who are experimenting with rendering big data into human scale. Five Mobile Tips for Marketers, Who [...]
Do U Spk 2 Consumers in their N8ive Thumb?
If you expect people to listen to you, you need to speak their language. So what language do most consumers speak? Today, they’re fluent in texting. In fact, during the time it takes you to read this article, there’s a very good chance you’ll send or receive a text message. After all, Americans text over [...]
How Retailers Should Adapt to the Hybrid Shopper
Last year, I was shopping for new pedals for my bike. I was at the store, and at this point I was just pricing out different models. I came across a set of pedals that was not marked with a price. It was early in the afternoon during the workweek, so there were very few [...]
Make it Personal and Protect My Privacy
We love all the personal content our mobile devices bring us… wherever we are in the world. A few taps brings us driving directions directly to the handset showing our current location. We can sign-up to receive personalized offers from our favorites brands. We even can be alerted to company policies that are relevant to [...]
Mobile Messages for the Holidays
This has been an important year for mobile. Worldwide there will be 6 billion mobile connections at the end of November. 6 billion! What are we doing with all these mobile connections? Checking Fantasy Football stats. Updating our Facebook status. Just to put some facts to that observation–nearly 70 percent of wireless users in the [...]
Candy QR Code: Tasty Tasty Halloween Marketing
Over the past several months we have found several great examples of creative and innovative ways to make and use QR Codes. These have ranged from using QR Codes to bring movie posters to life to building a QR Code key fob to help if you ever lose your keys. QR Codes are becoming more [...]
I Know QR, But What Am I: The Mobile Barcode Revolution
For those of us following Mobile Marketing and the latest developments in the industry, it’s abundantly clear that 2D Barcodes (specifically QR Codes) are increasingly finding a place within the spotlight. This powerful technology serves as an instant gateway to the digital world – transforming static media into live, interactive, on-demand Mobile experiences. The QR [...]
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