Tag Archives | Mobile

Three Opportunities to Find Your Best Customers and Engage Them

As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your right are data and analytics, newly arrived to help you identify your most profitable customers and deliver this dialogue directly to […]

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10 Essential Things To Know About Local Search Marketing in 2014

Consumers’ local search habits are getting more sophisticated than ever.  Competition is fierce, and businesses need to be prepared with the right information and experience their customers are looking for on smartphones, tablets and PC/laptops. This was the fundamental learning from the 7th Annual Local Search Study conducted by Neustar and 15miles, which polled 4,000 […]

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Infographic: The Cross Device State of Local Search

Today, Neustar released key findings from the 7th Annual Local Search Study with agency 15miles. Our Neustar Localeze team commissioned comScore to survey more than 3,000 local search users, and discovered that  63 percent now use multiple devices to find local businesses. Here’s a visual report on the state of local search in 2014, showing […]

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Register for Webinar: Trends Shaping Local Search in 2013

Never mind talking: For more than half of all mobile device users, the number one function via their internet browser is search. In fact, in the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25 percent, with local searches playing a particularly […]

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Neustar Weekly Reading: Data-driven Talent Crisis; Mobile Data Use

Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Drowning in Data, Our Business Faces a Serious Talent Crisis [AdAge] – The advertising and marketing industries are in the middle of a talent crisis. They need talent that can  draw insights from all their […]

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Unlock the potential of mobile marketing

Unlock the Potential of Mobile Marketing

Across the board we are seeing some big numbers for Mobile Marketing and this excites us, because really, this industry is only in its infancy. eMarketer reported that in 2010 U.S. mobile ad spending was up 79 percent over 2009 reaching over 700 million dollars. They also predict that this number will climb to over […]

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The 4G Revolution and M2M Communications

If you haven’t been steeped in the machine-to-machine (M2M) industry, you might not realize the size of this communications market. Over the last decade, M2M communications has quietly grown to more than 150 million connected devices in 2010. [Harbor Research] “What began in SCADA (Supervisory Control and Data Acquisition) systems for natural gas pipeline management […]

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Building Mobile? Start Here

The time has finally come when instead of asking why an application or service needs to be mobile – the question is how to get the broadest mobile reach. This afternoon, Lisa Peterson, Neustar’s director of marketing and business development, will answer the “how” question. As the market for everything mobile swells, so does the […]

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Make Mine Mobile

Today’s mobile lifestyle is more personal than ever. More and more choices are springing up daily to give consumers the opportunity to stand out from the norm and personalize their devices. Social networking and location have also added personal elements that allow consumers to stay connected with friends and keep tabs on where they are […]

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CTIA 2010: Life Without Wires

In Las Vegas, Neustar Showcases Latest Advances in Mobile Internet Solutions It’s no secret that our mobile devices have become central to our identities; we expect that our handhelds will enable us to make the most of our digital lives wherever we are. With a prominent location at CTIA Wireless 2010, Neustar was in prime position to unveil its latest Mobile Internet Solutions – and three extremely busy and productive days later, delivered on that potential. Neustar’s overarching message at..

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