Never mind talking: For more than half of all mobile device users, the number one function via their internet browser is search. In fact, in the past nine months, the total number of visitors to search navigation sites conducted via mobile devices has jumped by more than 25 percent, with local searches playing a particularly [...]
Tag Archives | Mobile
Neustar Weekly Reading: Data-driven Talent Crisis; Mobile Data Use
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. Drowning in Data, Our Business Faces a Serious Talent Crisis [AdAge] – The advertising and marketing industries are in the middle of a talent crisis. They need talent that can draw insights from all their [...]
Texting to Any Mobile-Connected Device–Not Just a Mobile Phone
Texting has become a major communications vehicle for us and according to analysts it has surpassed voice calling in many networks globally. Overwhelmingly, most people use their cell phones for person-to-person texts and popular data application services including: advertising, alerts for voice mail, weather, banking, emergencies and social networking. Many individuals and services have become [...]
Unlock the Potential of Mobile Marketing
Across the board we are seeing some big numbers for Mobile Marketing and this excites us, because really, this industry is only in its infancy. eMarketer reported that in 2010 U.S. mobile ad spending was up 79 percent over 2009 reaching over 700 million dollars. They also predict that this number will climb to over [...]
The 4G Revolution and M2M Communications
If you haven’t been steeped in the machine-to-machine (M2M) industry, you might not realize the size of this communications market. Over the last decade, M2M communications has quietly grown to more than 150 million connected devices in 2010. [Harbor Research] “What began in SCADA (Supervisory Control and Data Acquisition) systems for natural gas pipeline management [...]
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Building Mobile? Start Here
The time has finally come when instead of asking why an application or service needs to be mobile – the question is how to get the broadest mobile reach. This afternoon, Lisa Peterson, Neustar’s director of marketing and business development, will answer the “how” question. As the market for everything mobile swells, so does the [...]
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Make Mine Mobile
Today’s mobile lifestyle is more personal than ever. More and more choices are springing up daily to give consumers the opportunity to stand out from the norm and personalize their devices. Social networking and location have also added personal elements that allow consumers to stay connected with friends and keep tabs on where they are [...]
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