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Neustar Launches First .neustar Site!

For 20 years, the Internet has known just 22 domain name extensions, such as .com, .net and .org. Starting this year, however, thousands of branded and generic top level domains (TLDs) like .Citibank, .kpmg, .nyc, .club, .buzz and .uno will change the online landscape. To lead the way, we launched .neustar this week, kicking off […]

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Marketing Technology in 2014: Data-Driven Solutions

My last post outlined three key technology challenges for marketers. Now, I’m going to explain what Neustar is doing to help. Our goal in 2014 is to bring our partners a single, seamless view of their current and potential customers through the media they utilize, both online and offline, based on accurate, real-time data and […]

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Marketing Technology in 2014: Three Challenges

  Here are three current technology challenges for marketers. The first technology challenge flows from the fact that the Mad Men of today are the quants. They may not dress as well as Account Services, or be as moody and alluring as the Creatives, but let’s face it, in our world they’re the cool ones. […]

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Marketing Technology in 2014: Where We’re Going

I’m willing to bet that you have a smartphone in your pocket or your bag.  You probably upgraded it in the last 12 months.  When you did, you likely walked into – and out of – a retail store with a new device but the same phone number. I’m pretty sure it was a seamless […]

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Which Revenue Assurance Strategies Work Best for MSOs?

Revenue assurance is a hot topic for multiple systems operators (MSOs) these days, as many struggle with all-you-can-eat triple-play and quad-play bundles that are starving their profit margins. Recently, Neustar and cVidya, a global leader of Revenue Intelligence solutions for telecom, media and entertainment service providers, held a webinar to help MSOs identify effective revenue […]

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Neustar Recognized as a Fastest Growing Company by the Washington Business Journal

Every year, the Washington Business Journal honors 50 local companies in the Washington, DC metropolitan area that demonstrate  exceptional growth. This year Neustar made the list for the first time, coming in at 42 out of 50. This coveted recognition is given to organizations with at least three years of consecutive revenue growth that also […]

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Increased Security Threats in the World of Machine to Machine Computing

October may be Security Awareness Month, but at Neustar, we think about security issues all year long. Recently, one of our own cybersecurity experts, Rodney Joffe, was quoted in this week’s AutoWeek story, “Who’s in Control of Your Car?” about the security vulnerabilities of modern automobiles. Joffe explained that vehicles (beginning with 1998 models) are […]

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One Brand, One Customer?

Perhaps you think that a Starbucks buyer is a Starbucks buyer. Well, pour yourself a cup of coffee and pour over this, because it turns out Starbucks customers are quite different – based on where they buy their coffee. This revealing comparison demonstrates the important advantages marketers can gain by using the data in Neustar […]

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Neustar’s Proposal for New gTLD Collision Risk Mitigation

Neustar has a vested interest in ensuring that the domain name system is as secure and stable as possible. We have been operating top level domains (TLDs) for more than a decade, and we intend to provide the same level of service as the back-end registry provider for more than 350 applicants for the new […]

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This Time It’s Different: New Whitepaper Explores Omnichannel

Marketing is going to make the leap from separate silos – brand here, web there, direct response around the corner – into a unified, cohesive omnichannel whole. At the highest level, that’s the conclusion of a major new research-based whitepaper sponsored by Neustar and created by the Internet Advertising Bureau and Winterberry Group, Taking Cues […]

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