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Smokescreening: Data Theft Makes DDoS More Dangerous

It’s called “smokescreening” and it’s costing companies big. In 2013, over 50 percent of companies hit by DDoS attacks suffered theft of funds, customer data or intellectual property. Attackers now use DDoS as a smokescreen for malware or virus insertions. This is one of the major findings in Neustar’s just-released 2014 DDoS Attacks and Impact […]

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Infographic: The Cross Device State of Local Search

Today, Neustar released key findings from the 7th Annual Local Search Study with agency 15miles. Our Neustar Localeze team commissioned comScore to survey more than 3,000 local search users, and discovered that  63 percent now use multiple devices to find local businesses. Here’s a visual report on the state of local search in 2014, showing […]

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What Does the Marketing Industry Say About Neustar PlatformOne?

We recently announced the launch of PlatformOne, a  single marketing platform that integrates real-time customer and media insights with the tools to activate more personalized marketing campaigns, both offline and online. In the busy marketing solutions landscape, the PlatformOne launch generated a good deal of media coverage. Here are three of our favorite pieces. 1.  […]

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Neustar Launches PlatformOne, An Integrated, Centralized Marketing Solution

Today, Neustar introduced an industry first offering that’s destined to become marketers’ “easy button” for maximizing customer reach, enhancing campaigns and increasing ROI.  PlatformOne is a cloud-based solution that integrates our customer intelligence, media intelligence and ability to activate tailored online and offline campaigns, all in one easy-to-use platform. Marketers now have a single go-to […]

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Survey: Marketers Crave the Benefits of Omni-Channel… But Lack the Analytics to Make it Work

Empowered with 24/7 access to product information, today’s consumers are in the driver’s seat. They’re exploring brands and offers on websites, in physical stores or through call centers, not to mention mobile sites, social media, interactive ads and more. And they choose to engage, interact or ignore based on their experience at each point of […]

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Marketing Technology in 2014: Data-Driven Solutions

My last post outlined three key technology challenges for marketers. Now, I’m going to explain what Neustar is doing to help. Our goal in 2014 is to bring our partners a single, seamless view of their current and potential customers through the media they utilize, both online and offline, based on accurate, real-time data and […]

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Marketing Technology in 2014: Three Challenges

  Here are three current technology challenges for marketers. The first technology challenge flows from the fact that the Mad Men of today are the quants. They may not dress as well as Account Services, or be as moody and alluring as the Creatives, but let’s face it, in our world they’re the cool ones. […]

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TCPA Compliance for Mobile Marketers: A Whole New Ball Game

Mobile messaging is a powerful and rapidly growing marketing channel that drives an estimated $8-12 billion in annual revenues, according to the Common Short Code Administration. But on October 16, new provisions of the Telephone Consumer Protection Act (TCPA) took effect, introducing new restrictions on mobile messaging that have many marketers worried not only about […]

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Mentoring Women in Tech—Getting Them in the Door and Helping Them Thrive

Our female technologists have packed their bags and are heading to the Grace Hopper Celebration for Women in Computing conference in Minneapolis this week. It’s always an excellent conference and reminds all those who attend just how important it is to nurture the best and the brightest young, female technical minds. Much has been written […]

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The .US National Road Racing Championships: Kickstarting America, One Runner at a Time

You may have seen the announcement by the USA Track & Field earlier this month that .US is the title sponsor of the .US National Road Racing Championships, which will be held Nov. 17 in Alexandria, Virginia. The idea that we’d sponsor a race may seem out of the ordinary, but if you step back […]

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