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Neustar’s “My Digital Life” Reaches 60,000 Students Nationwide

As we look back on the 2013-2014 school year, Neustar is proud to announce that more than 60,000 students from over 500 schools across California, Kentucky, and Virginia have adopted our web-based digital literacy program, My Digital Life. We’ve partnered with education technology company EverFi to provide this program free of charge to any school […]

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Do You Know Your Activation From Your Attribution?

We recently teamed up with Digiday to survey 100 digital media and marketing executives on the challenges of personalized marketing. More than half of them (53%) reported “always” or “often” struggling to personalize their marketing at scale. Brands know that they need to get personal – delivering a relevant, one-on-one dialogue to their customers – […]

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Aligning Logic and Magic @Neustar

Alignment is at the heart of great marketing. Timing, message, audience and medium have to all converge for a winning campaign. I’m very excited about my new role as Neustar’s CMO because I believe it personifies that type of alignment. My fascination with data and analytics, my passion for personalization and my deep experience marketing […]

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What Does the Marketing Industry Say About Neustar PlatformOne?

We recently announced the launch of PlatformOne, a  single marketing platform that integrates real-time customer and media insights with the tools to activate more personalized marketing campaigns, both offline and online. In the busy marketing solutions landscape, the PlatformOne launch generated a good deal of media coverage. Here are three of our favorite pieces. 1.  […]

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Neustar Launches PlatformOne, An Integrated, Centralized Marketing Solution

Today, Neustar introduced an industry first offering that’s destined to become marketers’ “easy button” for maximizing customer reach, enhancing campaigns and increasing ROI.  PlatformOne is a cloud-based solution that integrates our customer intelligence, media intelligence and ability to activate tailored online and offline campaigns, all in one easy-to-use platform. Marketers now have a single go-to […]

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Survey: Marketers Crave the Benefits of Omni-Channel… But Lack the Analytics to Make it Work

Empowered with 24/7 access to product information, today’s consumers are in the driver’s seat. They’re exploring brands and offers on websites, in physical stores or through call centers, not to mention mobile sites, social media, interactive ads and more. And they choose to engage, interact or ignore based on their experience at each point of […]

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Marketing Technology in 2014: Data-Driven Solutions

My last post outlined three key technology challenges for marketers. Now, I’m going to explain what Neustar is doing to help. Our goal in 2014 is to bring our partners a single, seamless view of their current and potential customers through the media they utilize, both online and offline, based on accurate, real-time data and […]

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Marketing Technology in 2014: Three Challenges

  Here are three current technology challenges for marketers. The first technology challenge flows from the fact that the Mad Men of today are the quants. They may not dress as well as Account Services, or be as moody and alluring as the Creatives, but let’s face it, in our world they’re the cool ones. […]

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TCPA Compliance for Mobile Marketers: A Whole New Ball Game

Mobile messaging is a powerful and rapidly growing marketing channel that drives an estimated $8-12 billion in annual revenues, according to the Common Short Code Administration. But on October 16, new provisions of the Telephone Consumer Protection Act (TCPA) took effect, introducing new restrictions on mobile messaging that have many marketers worried not only about […]

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Mentoring Women in Tech—Getting Them in the Door and Helping Them Thrive

Our female technologists have packed their bags and are heading to the Grace Hopper Celebration for Women in Computing conference in Minneapolis this week. It’s always an excellent conference and reminds all those who attend just how important it is to nurture the best and the brightest young, female technical minds. Much has been written […]

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