The need to find information about local businesses has always been a driver of mobile search activity. As the mobile application ecosystems continue to expand, mobile searchers are increasingly choosing apps over mobile browsers to look up local business information on the go. That presents a new challenge for local business owners. It’s no longer [...]
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Neustar Weekly Reading: Big Data; Mobile Tips for Marketers; Mobile Search
Neustar’s Weekly Reading provides a roundup of the headlines that got our attention this week–from both inside the company and out. The Next Big UI Challenge is Making Data Human [GigaOm] – IBM and Microsoft are just two companies who are experimenting with rendering big data into human scale. Five Mobile Tips for Marketers, Who [...]
Add Intelligence to Mobile; Visit Us in Spain at MWC12!
Starting today, the who’s who of the international mobile world descends on Barcelona, Spain to attend Mobile World Congress, the industry’s largest conference specifically geared toward mobile apps, issues and devices. Last year alone, over 60,000 people attended the conference, including more than 3,000 CEOs, 1,400 exhibitors, 12,000 mobile app developers and 2,900 members of [...]
How Retailers Should Adapt to the Hybrid Shopper
Last year, I was shopping for new pedals for my bike. I was at the store, and at this point I was just pricing out different models. I came across a set of pedals that was not marked with a price. It was early in the afternoon during the workweek, so there were very few [...]
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