Did you know that Mother’s Day is the third largest spending holiday of the year? For online retailers, pundits were expecting over 25 percent of consumers to purchase a gift for Mom online this year. Seeing as how page load time can make or break online retail sites (a recent study shows that users will abandon a site if it does not load within 2 seconds), our Webmetrics team recently looked at retailers in the top selling categories to see how their website load time netted out.
They monitored retailers in the following categories: flowers, jewelry, and clothing (categories that account for approximately half of all Mother’s Day revenues.) What did they find?
Average load time: 9.23 seconds! Significantly slower than the 2-second expectation.
For more detailed results, visit their blog: Consumers open their wallets for Mother’s Day. Do retailer websites open as fast?